We were interested to read this assessment of the stair situation on The London Underground on The Vapor Trail blog.
“Do not use except in an emergency.” For me, either you prefer to take the stairs or you don’t. Why couldn’t the sign say “Do not use unless you really like stairs.” Or, more logically, “Emergency use only”. 87 Steps. Maybe they were thinking “You must be this tall for this ride”.
Welcome to Fatville Vapor Trail.
Browsing the world wide interwebulator today we were shocked to find an article by Ron Liddle inThe Spectator suggesting that shouting abuse at fat people is not just fun. It’s socially useful.
We wonder if the lovely Ron has ever come into contact with the theory of Fundamental Attribution Error? FAE is a well documented phenomenon whereby human beings are programmed to overestimate the role of the individual (in any given circumstance) and underestimate the role of the environment.
Ron get off your Thindamentalist soapbox and look at the reality of the situation.
Obesity is not the fault of obese individuals…
Obesity is the fault of our obesogenic environment and the sooner Ron and his fellow Thindamentalists see the Fundamental Attribution Error of their ways the sooner we can approach this issue in a constructive and positive manner…
One of the academics we encountered during our research challenged the advertising industry to create the same cues of taste and deliciousness around healthy food as they do around less healthy options.
This latest creative work from Quorn seems to achieve this by communicating a genuinely healthy product in a creative and engaging way. It’s so easy to fall into the trap of sounding a bit like the poor old school nurse when communicating healthy messages around food…
Quorn manages to talk health in a tone of voice that is alluringly quirky and enigmatic.