We were interested to read this assessment of the stair situation on The London Underground on The Vapor Trail blog. “Do not use except in an emergency.” For me, either you prefer to take the stairs or you don’t. Why couldn’t the sign say “Do not use unless you really like stairs.” Or, more logically, “Emergency use [...]
Browsing the world wide interwebulator today we were shocked to find an article by Ron Liddle inThe Spectator suggesting that shouting abuse at fat people is not just fun. It’s socially useful. We wonder if the lovely Ron has ever come into contact with the theory of Fundamental Attribution Error? FAE is a well documented phenomenon [...]
One of the academics we encountered during our research challenged the advertising industry to create the same cues of taste and deliciousness around healthy food as they do around less healthy options. This latest creative work from Quorn seems to achieve this by communicating a genuinely healthy product in a creative and engaging way. It’s [...]