Marketing has reported that health campaigners have criticized Business4life members (such as Mars, Cadbury and Coca-cola) for failing to adopt the change4life agenda.
It is easy to criticize brands, businesses and advertisers who are often at the heart of the blame storm when obesity is discussed. Fatville hopefully demonstrates that Obesity is a multifaceted issue that will require a multifaceted solution.
Just as every individual who begins taking those small steps towards a healthy lifestyle should be commended, so should every brand who is currently working with either Change4life or Business4life.
The road out of Fatville is a steep one and we’ll need all the help we can get.