One of the academics we encountered during our research challenged the advertising industry to create the same cues of taste and deliciousness around healthy food as they do around less healthy options.
This latest creative work from Quorn seems to achieve this by communicating a genuinely healthy product in a creative and engaging way. It’s so easy to fall into the trap of sounding a bit like the poor old school nurse when communicating healthy messages around food…
Quorn manages to talk health in a tone of voice that is alluringly quirky and enigmatic.